WeWork is more interested in sales than building a community. It’s increasingly for big corporates. And it shouldn’t be described as providing “coworking” spaces.
These are the words of Tobias Kremkau, the manager of St. Oberholz in Berlin, one of the oldest coworking spaces which is now expanding all over Germany.
They come as WeWork’s parent company this week filed paperwork to go public in the US, just months after raising money from Japan’s Softbank at a $47bn post-money valuation.
WeWork describes itself as providing more than “beautiful, shared office spaces” but a “community” and “a place you join as an individual, ‘me’, but where you become part of a greater ‘we’.”
Kremkau knows more about coworking spaces than pretty much anybody else in Europe. Travelling from Barcelona to Stockholm over two months with his wife in 2015, they worked from a different coworking space every day.
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